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AVW Enterprises, a supplier in the B2B sector, recently introduced an e-commerce site to improve its ...

AVW Enterprises, a supplier in the B2B sector, recently introduced an e-commerce site to improve its supply chain management. What should AVW most likely do to minimize conflicts with its downstream channel members?
A) offer mature and declining products on the website
B) avoid diverting website orders to channel partners
C) take online orders for products and services
D) offer lower prices than channel partners
E) promote channel partners on the website

Textbook

Marketing Channel Strategy

Edition: 8^th

Authors: Palmatier, Stern, El-Ansary, Anderson

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krelin

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More solutions for this book are available here

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darthmouse Author

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I'll be forever indebted to you after this! Thankss

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