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revmitchell revmitchell
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6 years ago
A consumer's desire to achieve some functional benefit from using a good or service is a(n)
A) utilitarian consumption motive
B) hedonic consumption motive
C) psychological consumption motive
D) functional consumption motive
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Sports Marketing

Sports Marketing


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Sports Marketing (Fetchko, Roy, Clow)
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SatiozSatioz
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