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Jordan usually attends one or two basketball games a year. He received a phone call from the ...

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7 years ago

Jordan usually attends one or two basketball games a year. He received a phone call from the ...

Jordan usually attends one or two basketball games a year. He received a phone call from the Minnesota Timberwolves offering him a 35% discount if he purchased a season ticket or a 20% discount on a 20-game package. This is an example of the Timberwolves using a segmentation approach of
A) appealing to heavy users
B) appealing to light users
C) expanding the geographic footprint
D) appealing to the motivations of buyers

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Sports Marketing

Edition: 1^st

Authors: Fetchko, Roy, Clow

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Sports Marketing (Fetchko, Roy, Clow)

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revmitchell Author

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7 years ago

Smart ... Thanks!

kriggs62

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Yesterday

Good timing, thanks!

jakechambo3

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2 hours ago

Just got PERFECT on my quiz

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