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revmitchell revmitchell
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6 years ago
Jordan usually attends one or two basketball games a year. He received a phone call from the Minnesota Timberwolves offering him a 35% discount if he purchased a season ticket or a 20% discount on a 20-game package. This is an example of the Timberwolves using a segmentation approach of
A) appealing to heavy users
B) appealing to light users
C) expanding the geographic footprint
D) appealing to the motivations of buyers
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Sports Marketing

Sports Marketing


Edition: 1st
Authors:
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Sports Marketing (Fetchko, Roy, Clow)
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kromonoskromonos
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6 years ago
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revmitchell Author
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6 years ago
Thanks
veronee_madison
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Yesterday
Smart ... Thanks!
DragonHeart
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2 hours ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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