Communication objectives seek to use IMC tactics to develop and strengthen consumers'

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Communication objectives seek to use IMC tactics to develop and strengthen consumers'

Communication objectives seek to use IMC tactics to develop and strengthen consumers'
A) affinity for a brand
B) desire to take action with a brand
C) preference for a brand
D) cognitive and affective relationships with a brand

Textbook

Sports Marketing

Edition: 1^st

Authors: Fetchko, Roy, Clow

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revmitchell Author

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6 years ago

fantastic help

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Sports Marketing (Fetchko, Roy, Clow)

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