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revmitchell revmitchell
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6 years ago
The following statements about marketing ROI are true except
A) proposed marketing tactics should meet a threshold level
B) marketing ROI can be used as a post-event measurement of actual performance
C) marketing ROI measures can be compared to competitors' marketing ROI
D) marketing ROI can be used as a pre-event projection of profit margin in making yes/no decision
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Sports Marketing

Sports Marketing


Edition: 1st
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Sports Marketing (Fetchko, Roy, Clow)
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SatiozSatioz
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#1
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6 years ago
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revmitchell Author
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#2
5 years ago
ty for the help
Sports Marketing (Fetchko, Roy, Clow)
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