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What term is used to describe a business unit which has high market growth but low market share?

AlenNS

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6 years ago

What term is used to describe a business unit which has high market growth but low market share?

What term is used to describe a business unit which has high market growth but low market share?
A) Cash cow
B) Dog
C) Star
D) Question mark

Textbook

Exploring Corporate Strategy

Exploring Corporate Strategy

Edition: 8^th

Authors: Johnson, Scholes, Whittington

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Exploring Corporate Strategy, 8th Edition (Johnson, Scholes, Whittington)

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JUL7EN

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You make an excellent tutor!

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this is exactly what I needed

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