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As market growth slows during the maturity stage of market evolution, the market splits into finer ...

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As market growth slows during the maturity stage of market evolution, the market splits into finer ...

Question 1.

During the ________ phase of market evolution, if a new product sells well, new firms enter the market.

• induction

• decline

• growth

• maturity

• emergence

Question 2.

As market growth slows during the maturity stage of market evolution, the market splits into finer segments and high ________ occurs.

• market fragmentation

• market ideation

• market deflation

• market consolidation

• market escalation

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 67 times

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