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What term is used to describe a business unit which has low market growth but high market share?

program5

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6 years ago

What term is used to describe a business unit which has low market growth but high market share?

What term is used to describe a business unit which has low market growth but high market share?
A) Star
B) Cash cow
C) Question mark
D) Dog

Textbook

Exploring Corporate Strategy

Exploring Corporate Strategy

Edition: 8^th

Authors: Johnson, Scholes, Whittington

Read 67 times

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JUL7EN

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6 years ago

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program5 Author

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#2

5 years ago

Thank you so much, very helpful

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