The use of direct marketing by a store-based retailer demonstrates ________.

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The use of direct marketing by a store-based retailer demonstrates ________.

The use of direct marketing by a store-based retailer demonstrates ________.
A) multi-channel retailing
B) the wheel of retailing
C) scrambled merchandising
D) rationalized retailing

Textbook

Retail Management: A Strategic Approach

Edition: 12^th

Authors: Berman, Evans

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