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sundar83 sundar83
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Posts: 1633
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6 years ago
Since a parasite does not create its own traffic, should it conduct a trading-area analysis? Explain your answer.
Textbook 
Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 12th
Authors:
Read 188 times
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Staff Member
8 months ago
A parasite store is a retail store that does not create its own traffic and has no real trading area of its own. It depends on people who are drawn to the area for other reasons. In this case, it would not be necessary for the parasite store to conduct a trading-area analysis since it does not have its own trading area.

I hope that helps!
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