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sundar83 sundar83
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Posts: 1633
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6 years ago
Whereas image refers to how a retailer is perceived by customers, positioning refers to a retailer's image with regard to its ________.
A) former customers
B) direct competitors
C) atmosphere
D) target market
Textbook 
Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 12th
Authors:
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żεχเ๏ภżεχเ๏ภ
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6 years ago
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sundar83 Author
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5 years ago
Perfect I like this too!
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