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Cross-merchandising is most effectively used in the sale of ________.

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Cross-merchandising is most effectively used in the sale of ________.

Cross-merchandising is most effectively used in the sale of ________.
A) complementary goods
B) generic brands
C) substitute goods
D) private brands

Textbook

Retail Management: A Strategic Approach

Retail Management: A Strategic Approach

Edition: 12^th

Authors: Berman, Evans

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