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onkeld onkeld
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Posts: 1007
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7 years ago
A dealer persuades a customer to buy a new car by reducing the price to well below that of his competitors. Once the customer has agreed to buy the car, the dealer lowers the value of the trade-in and requires the purchase of expensive extra equipment. Now the car costs well above the current market rate. This is an example of the ________ procedure.
a. bait and switch
b. lowball
c. primacy
d. foot-in-the-door
Textbook 
Understanding Psychology

Understanding Psychology


Edition: 11th
Authors:
Read 133 times
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https://www.youtube.com/watch?v=9UM7S51fGGk
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LeeGoldsmithLeeGoldsmith
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7 years ago
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onkeld Author
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6 years ago
Amazing
https://www.youtube.com/watch?v=9UM7S51fGGk
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