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Home Q & A Board Other Fields Homework Help Business Marketing
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Michelle Kelly Michelle Kelly
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6 years ago
According to ________, firms benefit from considering the interests of employees, customers, vendors, and other parties.
A) stakeholder theory
B) strategic marketing theory
C) shareholder theory
D) triple bottom line theory
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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tekniateknia
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6 years ago
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Michelle K. Author
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#2
5 years ago
That was a lot easier than I thought!
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