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Michelle Kelly Michelle Kelly
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6 years ago
A questionnaire asks respondents "to indicate how much weight you put on quality and how much weight you put on price by dividing 100 points between quality and price." This questionnaire is most likely using the ________ method.
A) conjoint analysis
B) rating scale
C) rank order
D) constant sum scale
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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w.i.l.lw.i.l.l
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6 years ago
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Michelle Kelly Author
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6 years ago
Thanks
Butwhy
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Yesterday
Smart ... Thanks!
klyn
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2 hours ago
You make an excellent tutor!
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