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Which of the following is a micro variable used for market segmentation?

[Unknown]

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7 years ago

Which of the following is a micro variable used for market segmentation?

Which of the following is a micro variable used for market segmentation?
A) personal characteristics
B) purchasing approaches
C) demographics
D) operating variables

Textbook

Strategic Marketing

Strategic Marketing

Edition: 1^st

Authors: Mooradian, Matzler, Ring

Read 45 times

1 Reply

Strategic Marketing (Mooradian, Matzler, Ring)

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teknia

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[Unknown] Author

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7 years ago

Correct

Slight Smile

TY

SlimyPencil

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Yesterday

Good timing, thanks!

taydav

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2 hours ago

Thanks for your help!!

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