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Which term refers to nonfuctional elements of a product such as package shape, design, and color?

Michelle Kelly

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Which term refers to nonfuctional elements of a product such as package shape, design, and color?

Which term refers to nonfuctional elements of a product such as package shape, design, and color?
A) identity
B) trade dress
C) logo
D) trademark

Textbook

Strategic Marketing

Strategic Marketing

Edition: 1^st

Authors: Mooradian, Matzler, Ring

Read 73 times

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