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What is a brand? How do brands benefit both customers and firms?

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What is a brand? How do brands benefit both customers and firms?

What is a brand? How do brands benefit both customers and firms?

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Strategic Marketing

Strategic Marketing

Edition: 1^st

Authors: Mooradian, Matzler, Ring

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Strategic Marketing (Mooradian, Matzler, Ring)

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teknia

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[Unknown] Author

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6 years ago

Thanks for answering so clearly

Strategic Marketing (Mooradian, Matzler, Ring)

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