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Home Q & A Board Other Fields Homework Help Business Marketing
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Consle Consle
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6 years ago
Price-offs can encourage customers to switch brands in brand parity situations or when the consumer has a high level of brand loyalty to another brand.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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bukharifaranbukharifaran
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6 years ago
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Consle Author
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6 years ago
Thanks
SlimyPencil
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Yesterday
Good timing, thanks!
lierac00
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2 hours ago
Thanks
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