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Consle Consle
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Posts: 1039
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6 years ago
Brand parity is the belief that multiple brands consist of or offer the same set of attributes and benefits and are perceived to be of equal quality.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 33 times
1 Reply

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Replies
wrote...
6 years ago
TRUE
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