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Consle Consle
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Posts: 1039
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6 years ago
Brand parity is the:
A) perception that there are no real differences between major brands.
B) feeling that most advertising is false.
C) belief that all advertisers say essentially the same thing.
D) idea that brands are distinct and easy to identify.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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