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Michelle Kelly Michelle Kelly
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6 years ago
Which of the following would best enable a marketer to measure the utility a customer attaches to a new product's features?
A) Kano model
B) conjoint analysis
C) virtual reality test
D) SWOT analysis
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
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tekniateknia
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6 years ago
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Michelle K. Author
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#2
5 years ago
That was a lot easier than I thought!
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