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Michelle Kelly Michelle Kelly
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A firm has two products that must be used together. The firm sells one of the items at a very low price and profits from the sale of the second, high margin item. The firm is most likely using the ________ pricing strategy.
A) cross subsidy
B) market skimming
C) market penetration
D) product positioning
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Strategic Marketing

Strategic Marketing


Edition: 1st
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w.i.l.lw.i.l.l
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