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Gizzy Gizzy
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6 years ago
When Dunkin' Donuts and McDonald's introduced "premium" Starbucks-style coffee, which business level strategy were they attempting to use?
A) cost leadership — because the product was less expensive than its competitors
B) niche — because they were catering to a very small segment of the market
C) vertical integration — because they owned the trucks that delivered the coffee beans
D) differentiation — because they were providing a unique product
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Management: A Focus on Leaders

Management: A Focus on Leaders


Edition: 2nd
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Henk79Henk79
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Gizzy Author
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6 years ago
please be our prof lol
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