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Rgary Rgary
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6 years ago
A ________ is a desire for a particular product a consumer uses to satisfy a need in a specific way that is culturally and socially influenced.
a. benefit
b. demand
c. value
d. utility
e. want
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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6 years ago
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Rgary Author
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#2
6 years ago
this went a long way

thank u
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