Marketers define a need as the difference between a consumer's actual state and some ideal or ...

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Marketers define a need as the difference between a consumer's actual state and some ideal or ...

Marketers define a need as the difference between a consumer's actual state and some ideal or desired state.
a. True
b. False

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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ikaro2k Author

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6 years ago

Just got PERFECT on my quiz

lipop

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Good timing, thanks!

jmelchor77

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Thanks

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