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Home Q & A Board Other Fields Homework Help Business Marketing
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Rgary Rgary
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6 years ago
A marketing manager would most likely use which of the following to find out how many consumers stay with his brand and how many switch, and thus project market shares over time?
a. modeling software
b. syndicated research
c. cross-sectional research
d. exploratory research
e. competitive intelligence
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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tic_tactic_tac
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6 years ago
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Rgary Author
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#2
6 years ago
excellent answer
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