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Six women were invited to participate in a discussion on motels, hotels, and resorts. A discussion ...

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Six women were invited to participate in a discussion on motels, hotels, and resorts. A discussion ...

Six women were invited to participate in a discussion on motels, hotels, and resorts. A discussion leader first asked them what differentiated motels, hotels, and resort accommodations. Then she asked them to identify all the amenities they expect to find in overnight accommodations. These six women and their group leader participated in a(n)________.
a. mall intercept
b. questionnaire
c. expert panel
d. case study
e. focus group

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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ikaro2k Author

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6 years ago

Brilliant ツ

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Helped a lot

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Just got PERFECT on my quiz

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