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ikaro2k ikaro2k
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6 years ago
Brand loyalty in the product choice step of the consumer decision-making process is an example of a ________.
a. psychographic
b. consumer expectation
c. cognitive dissonance
d. heuristic
e. behavioral target
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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OrmfnOrmfn
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6 years ago
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ikaro2k Author
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