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Pandos Pandos
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7 years ago
Organizational markets differ from consumer markets in that organizational markets ________.
a. have a high number of purchases that are low risk and low cost
b. have derived demand
c. are not geographically concentrated
d. have a single individual in the role of decision maker
e. involve more frequent purchases
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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jhollin1138jhollin1138
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7 years ago
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