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Home Q & A Board Other Fields Homework Help Business Marketing
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Pandos Pandos
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6 years ago
An increasing number of companies are considering their relationships with customers as financial assets. Such firms measure success by calculating the value of their ________.
a. CRM
b. VALS 2
c. brand personality
d. customer equity
e. positioning
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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6 years ago
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Pandos Author
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#2
5 years ago
Thank you for providing the right answer
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