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ikaro2k ikaro2k
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6 years ago
Which of the following statements about durable goods is true?
a. Durable goods are more likely than perishable goods to involve low-involvement decisions.
b. The information search is quicker for durable goods than it is for nondurable goods.
c. Consumers purchasing durable goods are likely to use habitual decision making.
d. Product evaluation is more likely to take place for nondurable goods than for durable goods.
e. Durable goods provide a benefit over a long period of time.
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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tic_tactic_tac
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6 years ago
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