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Pandos Pandos
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In the ________ phase of new-product development, marketers use a variety of sources to come up with a potentially new product that would benefit customers and be compatible with the company mission.
a. idea generation
b. problem recognition
c. perceptual mapping
d. positioning strategy
e. product screening
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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tic_tactic_tac
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Just got PERFECT on my quiz
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Correct Slight Smile TY
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You make an excellent tutor!
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