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Home Q & A Board Other Fields Homework Help Business Marketing
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ikaro2k ikaro2k
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6 years ago
________ is the degree to which a consumer perceives that a new product provides superior benefits.
a. Compatibility
b. Complexity
c. Relative advantage
d. Comparability
e. Tangibility
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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jhollin1138jhollin1138
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6 years ago
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ikaro2k Author
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6 years ago
Helped a lot
sakoon
wrote...

Yesterday
this is exactly what I needed
fgarza2146
wrote...

2 hours ago
Good timing, thanks!
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