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ikaro2k ikaro2k
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6 years ago
Even though most people in the original target market for electric toothbrushes already knew how to brush their teeth, consumers still had some learning to do in order to make good use of the new brushing technique. The electric toothbrush is an example of a ________.
a. dynamically continuous innovation
b. nonradical innovation
c. competitive innovation
d. knockoff
e. discontinuous innovation
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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jhollin1138jhollin1138
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6 years ago
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ikaro2k Author
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6 years ago
Helped a lot
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Just got PERFECT on my quiz
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2 hours ago
Thanks
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