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Pandos Pandos
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7 years ago
Which of the following accurately describes a product category manager?
a. A product category manager works for a company that relies solely on individual branding.
b. A product category manager is responsible for moving a company's product mix from generic to branded.
c. A product category manager coordinates the development of brand equity for a specific brand name.
d. A product category manager is also called a sales manager.
e. A product category manager coordinates the mix of product lines within a general product category and is responsible for the addition of new product lines.
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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jhollin1138jhollin1138
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7 years ago
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Pandos Author
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7 years ago
this is exactly what I needed
megan.xo
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Yesterday
Helped a lot
acaruso
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2 hours ago
Just got PERFECT on my quiz
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