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A brand manager serves essentially the same function as a product category manager. (True or false?)

Pandos

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A brand manager serves essentially the same function as a product category manager. (True or false?)

A brand manager serves essentially the same function as a product category manager.
a. True
b. False

Textbook

Marketing: Real People, Real Choices

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

Read 135 times

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Ormfn

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Pandos Author

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