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Pandos Pandos
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Posts: 998
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6 years ago
Which of the following is NOT a step in developing a promotional plan?
a. identifying the target audiences
b. designing the marketing mix
c. establishing communication objectives
d. determining the communication budget
e. evaluating the effectiveness of the communication program
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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6 years ago
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Pandos Author
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this is exactly what I needed
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Smart ... Thanks!
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