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Home Q & A Board Other Fields Homework Help Business Marketing
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ikaro2k ikaro2k
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6 years ago
The ________ step in the hierarchy of effects calls for marketers to inform the target market that there is a new brand on the market using simple, repetitive advertising in a variety of media.
a. awareness
b. knowledge
c. demand
d. desire
e. purchase
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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tic_tactic_tac
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ikaro2k Author
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#2
5 years ago
Figured that was the answer
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