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Rgary Rgary
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7 years ago
Which of the following is typically true during the introduction stage of the product life cycle?
a. Personal selling is the primary promotional tool in the consumer market.
b. The pull strategy is implemented more frequently than the push strategy.
c. Publicity is not effective.
d. Sales promotion may be used to encourage trial.
e. Sales promotion is more successful than advertising.
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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7 years ago
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Rgary Author
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7 years ago
Helped a lot
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vernonb
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This site is awesome
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