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Home Q & A Board Other Fields Homework Help Business Marketing
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Kayty Kayty
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6 years ago
What is the main objective of a customer relationship management program?
A) reduce marketing expenses and improve the bottom line
B) to reduce the expenses in direct marketing campaigns
C) gain insights into the targeting and positioning of their competition
D) to figure out how to attract and retain customers over the long term
E) determine who are the best and worst customers
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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THINK Marketing, First Canadian Edition (Tuckwell)
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RainbowRisingRainbowRising
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6 years ago
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Kayty Author
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