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Kayty Kayty
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6 years ago
Which of the following statements about exploratory research is correct?
A) It uses formal analysis to define the problem.
B) It requires personal interviews for primary data gathering.
C) Secondary sources are not useful at this stage.
D) It helps define the precise nature of the problem.
E) Factors are manipulated under controlled conditions.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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THINK Marketing, First Canadian Edition (Tuckwell)
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RainbowRisingRainbowRising
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6 years ago
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