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A grocery retailer has received many complaints from customers and from cashiers that its plastic ...

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A grocery retailer has received many complaints from customers and from cashiers that its plastic ...

A grocery retailer has received many complaints from customers and from cashiers that its plastic bags used to pack groceries rip far too easily. The store needs to have stronger bags. The store manager has established the strength and size of the bags that are required to improve the bags for the next order. What is the next step in the manager's buying decision?
A) conduct a performance review
B) search for suppliers
C) solicit proposals
D) select a supplier
E) describe the need

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THINK Marketing, Canadian Edition

Edition: 1^st

Author: Tuckwell

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