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Beaulieu manufactures and sells area rugs to home centers, furniture chains, and also independent ...

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Beaulieu manufactures and sells area rugs to home centers, furniture chains, and also independent ...

Beaulieu manufactures and sells area rugs to home centers, furniture chains, and also independent furniture and floor covering stores. Since these customers have very diverse service and product needs, which organization system for product management is most appropriate?
A) target-market management
B) category management
C) regional marketing management
D) brand management
E) global marketing management

Textbook

THINK Marketing, Canadian Edition

Edition: 1^st

Author: Tuckwell

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Fade05 Author

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6 years ago

Thanks

Natalie Price

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Good timing, thanks!

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