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alperkilic alperkilic
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6 years ago
Target pricing is a pricing method that
A) aims to increase market share by accepting a lower profit margin.
B) focuses on the economic conditions of the target market segment.
C) is designed to generate a desirable rate of return on investment.
D) maximizes cost reduction techniques to respond to market demand.
E) keeps prices in a moderate range by increasing the rate of return.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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RainbowRisingRainbowRising
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6 years ago
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