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What marketing communications were key in Mark’s recent changes to its retailing marketing mix?

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What marketing communications were key in Mark’s recent changes to its retailing marketing mix?

What marketing communications were key in Mark’s recent changes to its retailing marketing mix?
A) An effective website.
B) Clear information on product features.
C) Overhead banners directing customers to specific product families.
D) Catchy advertising directed to females.
E) Upbeat music paying in the stores.

Textbook

THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition

Edition: 1^st

Author: Tuckwell

Read 66 times

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Smart ... Thanks!

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