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Kayty Kayty
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6 years ago
When Procter and Gamble marketed Camay soap in Japan, their advertising featured a man intruding on a woman when she was bathing. This behaviour constitutes bad manners in Japan. Procter and Gamble overlooked what factor in this situation?
A) language nuances
B) gender issues
C) consumer needs and motivations
D) national etiquette
E) cultural differences
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THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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THINK Marketing, First Canadian Edition (Tuckwell)
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RainbowRisingRainbowRising
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6 years ago
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Kayty Author
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#2
5 years ago
Thank you very much
THINK Marketing, First Canadian Edition (Tuckwell)
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