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DavenLC DavenLC
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6 years ago
A study is conducted in which the objective of the research can be achieved by looking solely at existing secondary data. In this case, which of the following best represents the situation?
A) All 11 steps in the research process must be followed in order for the study to be a marketing research study.
B) In some cases, not all studies use all 11 steps in the marketing research process.
C) In some cases, the steps in the marketing research process are not followed in order.
D) This situation is better suited to following the 4 steps of the marketing research process.
E) When secondary data is used, the marketing research process is not necessary.
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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SenalayaSenalaya
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6 years ago
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DavenLC Author
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6 years ago
Thanks
ediblefruitz
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Yesterday
Correct Slight Smile TY
TheMoffattMan
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2 hours ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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