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silverwing silverwing
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6 years ago
Rogers wireless introduced a new low-priced data package and the number of new customers soared.  These new customers are coming from current Telus and Bell subscribers. Should Telus or Bell conduct marketing research to help them with this problem?
A) Marketing research should not be conducted because the timing is wrong.
B) Marketing research should be conducted to determine why customers are leaving.
C) Marketing research should be conducted to determine why the new Rogers plan is preferred.
D) Marketing research should be conducted because the profitability of Telus and Bell is affected.
E) Marketing research should not be conducted because they can consult their marketing information systems.
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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wap042wap042
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6 years ago
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silverwing Author
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6 years ago
Thanks
Gamiung3657
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Yesterday
Helped a lot
vernonb
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2 hours ago
Correct Slight Smile TY
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