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silverwing silverwing
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6 years ago
A research company recently recommended to its client, a life insurance company, that they use focus groups to study their problem.  Which of the following would the life insurance company then NOT want an answer to?
A) the current vocabulary used by Generation Y
B) baby boomers attitudes about leaving a legacy
C) Generation X’s basic insurance needs
D) ideas on how to turn life insurance into a sought after product
E) the effects of text messaging on increasing sales
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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wap042wap042
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6 years ago
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silverwing Author
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6 years ago
Good timing, thanks!
derya1234
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Yesterday
Helped a lot
mmmm_dat_userna
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2 hours ago
Thanks
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